Four Star Pizza

We partnered with FOUR STAR PIZZA to help increase their video engagement and boost sales in NI.


Established in 1988, Four Star Pizza is a leading pizza takeaway company, operating 55 stores across the island of Ireland, including 14 in Northern Ireland.

The Challenge

The key objectives were to build awareness of Four Star Pizza’s deals and offers, to engage with their target audience using engaging video content and to increase pizza orders within NI and ROI.

Our Approach

Our aim was to reach these competitor audiences with engaging video content that was creative yet relatable in order to drive increased brand awareness to help tell the Four Star Pizza story. With access to a new innovative Google Ads beta product TrueView for Action, Loud Mouth Media devised a video strategy that combined sophisticated YouTube targeting with 3 fantastic video creatives.

The video creative was key in driving traffic and conversions for Four Star Pizza. The main creative message behind Four Star’s campaigns was ‘For that moment’ and, through the use of engaging video content, tells the story of relatable everyday life meltdown moments that people experience, such as bad hair days, having a bad hangover and when the kids have gone AWOL. Four Star Pizza’s hope was that the creation of relatable video content combined with light-hearted campaign messaging would encourage the target audiences to purchase a Four Star Pizza to help ease those meltdown moments.

Using three different 30 second video creatives, this video ad format has been employed to engage with both Remarketing Audiences and Custom Intent Audiences in the target markets outlined by the client.


We have seen phenomenal results since introducing TrueView for Action to the Four Star Pizza account. In less than 4 weeks, the campaigns generated a huge number of online orders at a cost of just €1 / conversion. This is a fantastic example of how high quality video creative combined with sophisticated audience targeting can drive real results for a business on YouTube. The results witnessed in the first month of the Four Star Pizza YouTube campaigns have been phenomenal. With a unique approach and a clever strategy in place, the campaigns have achieved…

Eat Pizza CJE Agency
15000 1300 48000
30% 20% 25%

You may be interested in these services...

icon5-social CjeAgency

Social Advertising

Social Advertising can accelerate growth, awareness & engagement. Do you want to reach targeted audiences & encourage conversions?

icon1-digital-strategy CjeAgency

Digital Strategy

The all-important groundwork to boost your ROI, ensuring the right decisions are made and the right channels used to meet your goals.

icon5-social CjeAgency

Performance Creative

Creative fit for purpose maximises user value and overall campaign performance, catching the eye of your target audience.

brand building CJE Agency

Brand Building

We are experts in brand building and excel at putting businesses in front of new and potential customers. We get to know you and your customers, and use highly targeted audience strategies across Google Display, YouTube and social platforms in order to put your brand in front of the right audience, tailored just for you.

Attribution Model

Do you really know where your conversions are coming from? Due to the complexity of the modern consumer’s path to purchase, a user will interact with your website multiple times, through various devices and through several channels before they actually convert. It is therefore essential that results is attributed in a data-driven and responsive way. CJE Agency Media will analyse your consumer’s path to conversion, allowing you to see in a transparent and holistic way how all channels pay a role in the success of your business.

dsc 3745 CJE Agency

Get your strategy going...

CJE Agency can help you kickstart your digital strategy

Sign up for our newsletter here